Chino Chapa, The DLM Group’s Vice President for Public Relations and Advocacy, has been involved in national media relations, marketing, consulting and corporate advocacy issues for more than 25 years. He founded Chapa Consulting Inc. (CCI) in 1999 after more than a decade in Washington, D.C, where his experiences included a presidential appointment as Chief of Staff of the U.S. Department of Education, five-years as a Press Secretary on Capitol Hill and selection as the first National Vice President of Public Affairs for Manning, Selvage & Lee, a New York public relations agency. As a DLM Group Vice President Chino Chapa continues to deliver wins for clients,.
Chapa’s past clients include Procter & Gamble, Amazon.Com, the Hispanic Scholarship Fund, Kraft, Opportunity International and Texas Tech University. With expertise in branding, crisis management and message development, Chapa also has provided counsel to Anheuser-Busch, IBM and Exxon-Mobil. He has media trained everyone from Fortune 100 executives like Ed Whitacre, while CEO of General Motors, to TV celebrities zoologist Jack Hanna and Cheech Marin. He also media counseled major league All-Star “Pudge” Rodriguez and NFL All Pro quarterback Jeff Garcia.
Chapa’s successes include assisting internationally-respected Fleishman-Hillard Public Relations establish a presence in Texas. He initially worked in FH’s corporate headquarters in St. Louis until 1994, when he moved to Dallas to help open the first FH office in Dallas. Within two years, he and two other principals, created an agency portfolio of excellence in corporate marketing, reputation management and diversity outreach that skyrocketed FH Dallas to the No. 1 ranking among public relations and marketing agency in the Southwestern U.S. While at Fleishman-Hillard, he led and supervised accounts for Southwestern Bell-AT&T, Pacific Bell, Exxon, Procter & Gamble, Wal-Mart, Levi Strauss, Anheuser-Busch, Fujitsu, Applebee’s, Reader’s Digest and Peabody Coal. He was the only non-Exxon employee selected to provide on-site counsel at Exxon headquarters during the Exxon-Mobile merger.
Chapa has developed and managed several nationally-awarded programs. He twice has been honored by the National Public Relations Society of America with National Silver Anvils, the highest national awards in the marketing and public relations field.
He won the first Silver Anvil in 1998 for introducing Caller ID into Texas for Southwestern Bell. He later won another Silver Anvil for a bilingual public education campaign he created for Lifeline, an emergency assistance program that assists the needy.
Prior to joining FH, Chapa was selected to create and establish a Public Affairs division in Washington, D.C., for New York’s Manning, Selvage and Lee, one of the five largest public relation agencies in the U.S. As the first Vice President of Public Affairs, his most recognized work was his crisis management and follow up multi-cultural counsel to Denny’s after a class action lawsuit involving members of the Secret Service. He subsequently created a Diversity Outreach and marketing program for the company, which the New York Times rated one of the best diversity programs for any corporation in the country. He since has managed national marketing and diversity campaigns for NIKE, American Insurance Association, LULAC, the National Council of La Raza, Associated Credit Bureaus, Aetna, and the National Dairy Coalition.
Chapa learned to shape public opinion and perceptions while working on Capitol Hill and at the White House, where he provided media management and strategic counsel. In 1984 he began as a Press Secretary in the office of Congressman Charles Stenholm (17th District of Texas,) where he worked closely with the national press corps.
In 1989 at age 31, he became the youngest Chief of Staff in the first Bush administration cabinet, when President George H. Bush appointed him Chief of Staff of the U.S. Department of Education. He served as the head of the 6,000-employee department for two years before moving to the private sector. While at the Department of Education, he was lauded for his work and understanding of educational issues important to the Hispanic, African-American and Native American communities.
Upon his return to Texas, he was appointed by then Gov. George W. Bush in 1996 as the lone At- Large public representative of the first ever Texas Military Planning Commission. Bush re-appointed Chapa to that position in 2000. He has served as a member of several national boards including the Texas Tech Alumni Association, the U.S.-Mexico Alliance, the Texas State Society of Washington, D.C., and the Hispanic Scholarship Fund Institute in Washington, D.C. He served as Entertainment Chair of the Texas Black Tie and Boots Inaugural “Black Tie & Boots” Ball twice.
Chapa earned his Bachelor of Arts degree in Journalism from Texas Tech in 1982. In 2005, he was selected as the 10th inductee in the Texas Tech School of Mass Communications Hall of Fame.